Client Name

Website Project Discovery

Prepared for
Client Name
Month Year

The contents of this document are confidential and should not be distributed to any third party without written consent.

© Shapemaker, LLC

Contents

Section 01

The Basics

IN Your Words

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Organization Principles

Strategic

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Accessible

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Essential

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Section 02

Brand Experience

Purpose Statement

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Brand Vision

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Brand Values

Patriotism

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Innovation

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Authenticity

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Brand Attributes

Voice

Intelligent

Confident

Professional

Style

Striking

Straightforward

Modern

Behavior

Hard-Working

Honest

Brand Attributes

Intelligent

yet

Behavior

Confident

yet

Hard-Working

Professional

yet

Honest

Section 03

The Project

Project Purpose

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Project Goals

Engagement

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Fundraising

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Scalability

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The Plan

Strategy

1 week

Content Hierarchy: Using existing website content, we will work together to finalize site map, navigation, pages, and page sections.
Visitor Personas & Paths: Based on discovery information and organization data, we will conceptualize each potential visitor type, and the ideal experience during their visit to optimize our content strategy.
Launch Plan: Together, we will devise an appropriate strategy for website launch based on the unique needs of your organization.

Design

5 weeks

Design System: Initial Styletile including illustration, icons, typography, color, components, and layout.
Page Mock-Ups: High-fidelity design mockups for desktop and mobile, to include all unique pages such as Home, News,Article Templates, About, Team, Careers,Partners, Fund, Portfolio, Support/Membership, and Strategy (including high level page, and unique landing pages foreach 5 main strategy focuses.

Build

6 week

Development: Custom development of each page on the Webflow CMS platform, including unique animations and interactions. Built responsively to adapt to any device screen width.
Interactions/Animations: We will integrate custom animated illustrations on identified pages, including the homepage and specific strategy/issue pages.
Staging & Approval: Your site will be staged on a discrete URL, and published periodically for collaborative reviews.During this stage, we will implement and test all necessary integrations, such as your organizations CRM, email management, and community donation platforms.

Project COst

$XX,XXX

total fees

Includes 3 months of post-launch training and site maintenance.

$X,XXX due prior to project start, with additional payments outlined in the project SOW (statement of work)

Price does not include cost of additional design assets, website hosting, or third-party integration subscriptions

Project Length

14 weeks

estimate

Excluding 3 months of post-launch training and site maintenance.
‍
Every project timeline is an estimate. With that said, we do everything in our power to follow our timelines and achieve a successful launch.

Section 04

Next Steps

–Project Admin & Kick-Off

→Project SOW for review and signature

09/13

→Project Deposit

09/13

→Project Kick-Off & Strategy Session

09/16

Thank You

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